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Preparing Your Site for the Holiday Rush

eCommerce Hosting Tips

Here's a great article about ecommerce hosting which should help you learn more tips about finding an affordable hosting resale provider, compare features on different reseller plans, evaluate bandwidth usage and storage deals, or just find an affordable place to host all your own websites.

Copyright 2005 Diane Hughes Well, the predictions are in and according to Investor's Business Daily, Forrester Research, Inc. states that despite concerns over consumer confidence and the impact of gas prices, U.S. consumers will spend $18 billion online during this holiday season [2005]. That's up 25% from 2004. If this predication comes true, you'll potentially have hordes of traffic at your site starting right about...

NOW! Are you ready? Of course you are. You've done your marketing, placed your ads, stocked your shelves. What else could possibly need to be done? Well, here are a few things most people don't think about. Be sure you give due attention to them to ensure your holiday season is very merry. Web Site Bandwidth Many hosting companies place limits on your bandwidth or file transfers. This is so they are able to have an accurate idea of how much their servers will be put through.

TIP: As you can tell by reading this article on ecommerce hosting services, there's a lot of technical stuff to compare when choosing between web host resale companies. Keep reading for more good tips on getting your resale site up and running as an affordable hosting service provider.

When you reach or exceed your bandwidth with your host, one of two things happens. (1) They charge you an extra fee; (2) They shut you down. Neither option is good! ACTION STEP 1 Be sure you have enough bandwidth to handle extra traffic at this time of year. Check with your host. What happens if you exceed your limit? It's better to know now and plan ahead than to find out the hard way. ACTION STEP 2 Double-check your ordering process. Is it simple and easy? Have you checked it? Have you had someone who's unfamiliar with it check it? The last thing you need during a holiday rush is 50% of your visitors dumping out of your shopping cart because they can't figure out how to include a gift card. ACTION STEP 3 Speaking of gift cards... be sure you have a way to include them with orders.

Most purchases from now until December 25th will be for gifts. Your inability to include gift cards with orders may very well knock out some of your sales. ACTION STEP 4 Double-check your follow-up mailings or confirmations. Are they in place? Have they been tested? This includes order confirmation notices, credit card purchase receipts, shipping notice templates, autoresponder messages for backend sales, and so on. ACTION STEP 5 Place customer service information prominently on your site. If customers hit a glitch, they'll need someone to call. If the shopping cart won't cooperate, what can customers do? If your customer service/support information is clearly placed on your site, your customers can contact you rather than choosing another site to buy from. ACTION STEP 6 Verify all links on your site.

Have you checked them lately? You should! How awful would it be if the link to your new, hot, oh-so-very-popular product had a typo in it? "Page Cannot Be Found" is the song you'd be singing instead of "Joy to the World." ACTION STEP 7 Talk with your suppliers. Are they ready? Do they have enough of their products to meet your expected demands? This is not the time of year for backorders! ACTION STEP 8 Set shipping deadlines. Calculate the exact date you'll have to stop promising delivery before Christmas then make it crystal clear to your visitors. Nothing's worse than a ticked-off customer whose presents didn't arrive on time. ACTION STEP 9 Verify shipper deadlines. Have you spoken with your local shipper? Whether you're using the postal service, UPS, FedEx, or some other company, you'll want to contact them to find out THEIR "before Christmas" deadline. While these may seem like small details, they can truly cause some serious delays to your holiday shoppers (not to mention damage to your bottom line).

However, if you're prepared before the rush starts... if you give due attention to the little details... you'll find your Christmas rush is a lot more pleasant and a lot more profitable

About the Author

Diane Hughes http://ProBizTips.com ATTENTION! I am giving away $2,446.13 worth of marketing tools and products and over $5,010.64 worth of resale rights. Demand is great and memberships are going fast! http://www.madmarketer.com/diane

Hosting Decision Factors - Factors to consider in making your web hosting decision - Pay attention to email and image capabilities - Major bandwidth and mySQL databases are a must.

Affordable Web Hosting - Hosting advice on finding affordable web hosting - Look for bandwidth, storage and cPanel as well as low cost - Comparisons of service providers.

Dedicated Web Hosting - Comparisons of managed versus unmanaged dedicated web hosting - Tips on what to look for and where to find the cheapest dedicated hosting prices.

First Web Host - Advice on setting up your first web hosting account - What to look for and what to avoid - First timers should opt for good support, not the cheapest hosting service.

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